WHO WE ARE
WE ARE YOUR ORGANIZATIONAL TRANSFORMATION AND PROFITABLE GROWTH PARTNERS
WHO WE ARE
We are a team of very purpose driven and experienced practitioners, not just theorists – our team is comprised of highly successful senior global executives who have driven organizational transformations and profitable growth at Fortune 500 companies in the US, Europe, Middle East, Asia, and Africa markets.
We believe that business is a force for good – purpose driven companies have engaged and innovative employees who drive business results, delivering positive impacts on communities while allowing companies to deliver value to shareholders.
We are your organizational transformation and profitable growth partners.
Soworld Solutions was set up by marketing and digital global senior executive Mamadou Sow to help organizations around the world deliver more value to their employees, customers, communities and shareholders.
MAMADOU SOW
Mamadou Sow is a visionary, results-driven, transformational leader with 20+ years’ experience developing and leading strategic marketing, digital, customer experience, and business development initiatives that have delivered billions of dollars in profitable revenue growth. Seasoned global business executive who excels at prioritizing objectives, devising a clear vision and strategies, unifying organizations around the vision, and leading them through all aspects of execution. Track record of guiding organizations through digital transformation, driving product innovation, and building robust customer experiences. Deep passion for cultivating talent and coaching staff to deliver operational excellence. Vast global experience spanning 90 countries across the US, Europe, the Middle East, and Africa.
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As Head of Consumer Business at Principal Financial Group - Transformed the retail business, growing it 229% in less than 1 year—its best performance in a decade—despite the COVID-19 pandemic."Designed and scaled a blueprint to generate sustainable, long-term growth, bringing clarity and focus to the organization with development of a cohesive vision and strategic roadmap. Acted as de facto CEO, managing a $100M P&L and directing the business’s IT, marketing, product management, innovation, call center, and sales functions.
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As Chief Digital Officer at Transamerica- Led the company’s digital transformation, establishing a solid foundation to fuel growth and leverage new capabilities to compete more effectively in a rapidly evolving market."Mapped the digital vision and strategies in alignment with Transamerica’s broader strategic objectives, using VoC/VoE insights to build differentiated omnichannel customer experiences that increased acquisition and retention. Chaired the digital steering and operating committees.
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As Global Chief Marketing Officer at AIG - Overhauled the marketing function, transforming it from a transactionally focused cost center providing little value/ROI into a sophisticated digital & data-driven organization - a driving force for global growth."Led AIG to deliver $1.8B+ in profitable sales growth ($800M over stretch targets). Changed the organizational mindset, positioning it as a critical strategic partner in fueling sales, increasing customer satisfaction, and enhancing customer retention. Directed global marketing and innovation across 90 countries, managing 1K+ people and a $100M budget.
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As eCommerce Channel Strategy & Development Manager at Bank of America - Played a key role in building the digital/eCommerce space at Bank of America, leading the planning, development, and launch of 50+ digital products and initiatives globally."Developed and translated a complex, multi-generational plan into actionable enterprise initiatives. Positioned BoA to pioneer new digital capabilities, creating tools and features that netted sales of 1M+ deposit accounts (up 10X in 2 years), improved website functionality, and enhanced customer experience.